Job Description

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you\'re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* - enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you\'re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at .

Job Summary:

The Director of Season Pass Acquisition is a data-driven, guest-centric marketer with a passion for driving results. This role will be responsible for defining business objectives and strategy with a focus on driving pass holder growth with New Guests; leading a cross-functional team to execute an integrated go-to-market plan and manage stakeholders across multiple lines of business.

This role requires strong analytical capabilities as well as the business acumen to translate data into action. Strong leadership skills and a highly developed set of marketing and general management skills that can translate into successful growth in revenue are essential. The Director of Season Pass Acquisition is intended for high potential individuals interested in driving business results through data-driven marketing strategies.

Job Specifications:

• Expected Pay Range: $129,900 - $166,950 + annual bonus + equity
• Shift & Schedule Availability: Full Time / Year Round
• Skill Level: Advanced

Job Responsibilities:

• Work with analytics partners to identify focused guest cohorts for growth and develop go to market strategies to target guests utilizing data-driven personalization
• Work cross-functionally to grow with international guests with specific focuses in Europe, Canada, and Australia

• Lead the development of integrated guest centric acquisition campaigns to drive results through paid media, social, earned media, wholesale, email, SMS, push digital, and other channels

• Demonstrated experience in building, mentoring, and managing a high-performing team, with focused approach towards professional development and succession planning
• Leverage data to draw clear narratives on performance and communicate business performance based on complex data sets
• Clearly articulate and communicate business objectives and strategies to set expectations for stakeholders across the organization, including executive level audiences
• Other duties as assigned

Job Qualifications:

• 6+ years of relevant work experience including proven ability to successfully lead and oversee critical projects and multi-faceted efforts
• Bachelor\'s degree. MBA or other advanced business learning or coursework preferred
• Experience with analyzing information and data to make decisions

• Demonstrated experience managing cross-functional projects and priorities

• Experience in being a self-starter and self-motivated efforts without the need for daily direction
• Experience supporting and working with C-level executives in a business environment
• Drives for results - makes things happen and conveys a sense of urgency
• Demonstrates strong business and financial acumen
• Proven track record for problem solving, showcasing success using different skill sets
• Continuously adapts to changes and effectively navigates through ambiguity; decides and acts without having the picture totally defined
• Demonstrates project/program management and analytical skills with the ability to identify and understand complex problems, make decisions, create plans and solutions, and take action
• Possesses strong interpersonal and relationship building skills with adaptability to work with people from various cultures and areas of the business; builds and maintains highly effective working relationships
• Prepares executive-level presentations (e.g., content development, speaking pts, etc.)

The expected Total Compensation for this role is $129,900 - $166,950 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.

The perks include a free ski pass, and a set of benefits including...

• Medical, Dental, Vision insurance, and a 401(k) retirement plan
• Hourly employees are generally eligible for accrued Paid Time Off (PTO) and Sick Time. Salaried employees are generally eligible for Flexible Time Off (FTO)
• Paid Parental Leave for eligible mothers and fathers
• Healthcare & Dependent Care Flexible Spending Accounts
• Life, AD&D, and disability insurance

Reach Your Peak at Vail Resorts. At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you\'re looking for seasonal work or the career of a lifetime, join us today to reach your peak.

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 497296
Reference Date: 08/18/2023
Job Code Function: Market Research

Vail Resorts