Job Description

Position Overview:

Capital Vacations is seeking a dynamic and results-driven

Director of Marketing

to lead our marketing efforts in the Orlando, FL

market

. This position is responsible for developing and executing strategic marketing initiatives to drive tour generation, increase brand awareness, and support sales efforts in the timeshare industry.


The ideal candidate will have a deep understanding of

OPC

marketing strategies,

in-house marketing operations

, and a proven track record of

leadership

in a fast-paced, results-oriented environment. This role requires a strategic thinker who can balance creativity with analytical skills to ensure effective marketing programs and strong ROI.

Key Responsibilities:

Lead and manage

the marketing team in Myrtle Beach, focusing on generating qualified tours for our sales team through effective OPC and in-house marketing programs.

Develop and implement

marketing strategies to attract prospective clients and drive traffic to sales centers.

Oversee and optimize OPC programs

, including staffing, training, and performance management of OPC agents, ensuring a high level of engagement and productivity.

Collaborate with sales leadership

to align marketing strategies with sales goals, ensuring consistent communication and smooth coordination between marketing and sales operations.

Analyze market trends

and competition to identify new opportunities and adapt marketing strategies accordingly.

Monitor and report

on marketing performance metrics, ensuring all campaigns meet or exceed established KPIs and ROI targets.

Mentor and coach

marketing team members, fostering a positive work environment that encourages professional growth and high performance.

Manage relationships with vendors and partners

, ensuring high-quality service delivery and adherence to budgets.

Stay updated

on industry trends, best practices, and regulatory requirements in the timeshare and vacation ownership industry.

Qualifications:

5+ years of experience

in marketing, with at least

3 years in a leadership role

within the timeshare or vacation ownership industry.

Extensive knowledge

of

OPC

marketing strategies and

in-house marketing operations

. Proven ability to

drive tour generation

.

Strong leadership skills

, with a track record of building and leading high-performing teams. Excellent

communication and interpersonal skills

, with the ability to collaborate effectively with cross-functional teams.

Analytical mindset

with the ability to interpret data, analyze campaign performance, and make data-driven decisions.

Creative thinker

who can develop innovative marketing strategies to attract and engage prospective clients.

Why Join Capital Vacations?

At Capital Vacations, we believe in creating a culture where employees can thrive and grow. As a key member of our leadership team, you will have the opportunity to shape our marketing strategies and drive growth in one of the most sought-after vacation destinations. We offer competitive compensation, benefits, and the opportunity to make a lasting impact on our business.

Ready to make a difference? Apply today and join us at Capital Vacations!