Job Description

Duties Description Reporting to the Director of External Affairs, the Director of Marketing will provide marketing leadership and strategy that align with business goals. The Director will oversee the daily operations of the creative team within the Communications Department, working closely with the Deputy Communications Director.
The Director of Marketing will be responsible for leading the development and implementation of comprehensive marketing strategies that effectively position NYSIF as a competitive force in the marketplace and an industry leader in price, quality, and customer service.
Responsibilities include, but are not limited to:

• Develop and execute an annual marketing plan aligned with the company's strategic goals and growth objectives.
• Conduct market research and competitive analysis to identify opportunities, trends, and challenges within the workers' compensation insurance landscape.
• Define target audiences and develop tailored messaging and campaigns to effectively reach multiple audiences.
• Collaborate closely with client relations, sales, underwriting, claims, and product development teams to ensure marketing initiatives support overall business objectives.
• Develop and implement strategies to increase market share, create brand awareness and enhance customer relationships in collaboration with business teams.
• Monitor and analyze the effectiveness of marketing campaigns. Track results and conduct post-campaign ROI analysis and reporting.
• Foster a work environment that balances collaboration, innovation, performance, and careful stewardship of resources and relationships.
• Work collaboratively with business leadership to communicate vision, strategy, image and brand message across all levels of the organization and to external stakeholders.
• Oversee development, production, and distribution of all marketing materials, including online content, publications, customer documents and materials.
• Work closely with business leadership to ensure the brand identity and positioning is consistent across organizational communications and to help ensure the customer experience aligns with brand identity.
• Assist in the transformation and marketing of processes or programs that highlight, communicate and implement a customer-centric approach.
• Advise senior management on various marketing strategies including media and external communications content.
• Develop and optimize lead generation strategies through various channels, including digital marketing (SEO, SEM, social media, email marketing), content marketing, and traditional advertising.
• Manage the company website, ensuring it is up-to-date, user-friendly, and optimized for lead conversion. Implement and manage marketing automation platforms and CRM integration to streamline leads and tracking.

Minimum Qualifications Bachelor's degree in marketing, communications or relevant field and a minimum of 7 years of executive-level experience in customer/client relations, marketing, and/or public relations.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Strong organizational and project management skills with the ability to manage projects from inception to go-live.
• Ability to work independently and as part of a collaborative team.
• Excellent track record of leadership and supervisory experience.
• Significant writing and editing experience, with excellent grasp of grammar and creating content for websites.
• Demonstrated leadership as part of a marketing and communications team.

Preferred Qualifications:

• Master's degree in marketing, communications or relevant field.
• The ideal candidate will be collaborative, a creative thinker, and demonstrate the ability to work across a multidisciplinary team.
• A record of progressive marketing experience in either the financial services or insurance industry.
• Knowledge of the insurance industry and emergent trends in workers' compensation and disability coverage.
• Experience in customer service and customer-centered approaches to written and digital marketing communication.
• Meaningful experience converting technical jargon into plain language for external customers. The ideal candidate will have a passion for clear communication and a knack for simplifying complex concepts without losing essential meaning.
• Experience in government and communications as part of a hybrid marketing and communications (MARCOM) team.
• Ability to prioritize multiple projects, make clear recommendations, and resource subordinate needs for successful implementation.

Please be advised that the New York State Insurance Fund (NYSIF) does not offer sponsorship for employment visas to employees or potential employees. Candidates sponsored for employment by an organization should be aware of their sponsorship status and the relevant expiration date(s) of that sponsorship before applying to this position. NYSIF is not currently enrolled in eVerify, which is a requirement for certain types of employment verifications.
Additional Comments Please note, the salary range shown includes location pay and/or geographic pay.
*All exempt appointments require completion of a background check by the NYS Governor's Office of Appointments prior to appointment and completion of an annual Financial Disclosure Statement upon appointment offer.
As this position is not tenure-bearing, except under specific circumstances, the employment relationship can be altered at any time by either the incumbent or the appointing authority.
Fringe Benefits

• Competitive Compensation
• Open and Supportive Team-Based Environment
• Plentiful Vacation, Personal, and Sick Leave Accruals
• Paid State and Federal Holidays
• Full Medical, Vision, and Dental
• Retirement Options
• Public Student Loan Forgiveness (PSLF)
• Possibility of Telecommuting.

About NYSIF
NYSIF is the largest workers' compensation insurer in New York State and among the ten largest nationwide. NYSIF covers 2 million workers and insures 200,000 employers in New York State. NYSIF's mission is to guarantee the availability of workers' compensation, disability insurance and paid family leave at the lowest possible cost to New York employers while maintaining a solvent fund. Since its inception 110 years ago, NYSIF has fulfilled this mission by competing with other insurance carriers to ensure a fair marketplace while serving as a guaranteed source of coverage for employers that cannot secure coverage elsewhere. NYSIF strives to achieve the best health outcomes for injured workers and be an industry leader in price, quality, and service for New York employers. For more information, visit nysif.com.
NYSIF Commitment to Diversity, Equity, and Inclusion
The New York State Insurance Fund (NYSIF) prioritizes and champions diversity, equity, and inclusion (DEI) throughout our agency. NYSIF provides equal opportunities to all employees and applicants for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability, veteran status, or any other protected category under federal, state, and local law. We believe that embracing our differences brings richness, new ideas and experiences to NYSIF, which energizes a creative and innovative work environment. We strive to foster a workplace where diverse individuals are able to participate fully in the decision-making process and have ample opportunity for advancement. We are committed to investing the necessary resources and attention to improving the engagement, retention, and promotion of the extraordinary talent we have.
Executive Order 31
Executive Order 31 commits New York State government to becoming a model employer for people with disabilities, increasing the participation of people with disabilities in state service and ensuring equal access to opportunities. NYSIF is proud to utilize best practices to recruit, hire, retain, and promote career advancement of individuals with disabilities. This includes special focus on current and prospective employees with the most significant disabilities, such as the use of supported employment, individual placement with support services, customized employment, the civil service sections 55/b and 55/c programs, internships, and job shadowing. If you are a person with a disability and wish to request that a reasonable accommodation be provided for you to participate in a job interview, please send an email to NYSIF's Reasonable Accommodations mailbox at ra@nysif.com.
Some positions may require additional credentials or a background check to verify your identity.

Skills Required