Job Description

The opportunity
Delaware North Parks and Resorts is hiring a Director of Marketing to join our team at Kennedy Space Center in Merritt Island, Florida. This is a key leadership position that will support the next phase of the Kennedy Space Center Visitor Complex (KSCVC) transformation journey. They will partner with the leadership team to continue transforming the attraction into an immersive, experience-driven destination, firmly rooted in NASA's educational, fact-based, and mission-driven foundation.
Pay
Minimum - Anticipated Maximum Base Salary: $104,100 - $140,500 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at .
What we offer
At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?
Strategic Leadership & Brand Transformation

• Lead brand and marketing strategies that position KSCVC as both an immersive entertainment destination and an educational attraction.
• Partnerwith executive leadership to ensure marketing efforts directly support revenue growth, attendance, and long-term business goals.
• Shape and execute marketing strategies that balance science and education with experience-driven storytelling to attract diverse audiences.
• Develop and oversee integrated campaigns across advertising, media, partnerships, digital, social media, and content to drive revenue and visitation.
• Direct public relations strategies to strengthen media coverage, drive awareness and protect brand reputation.

Ensure consistent, compelling messaging that differentiates KSCVC within the Orlando attractions market.
Digital Marketing & Content

• Drive digital initiatives across website, SEO/SEM, email, paid media, and social platforms to generate ticket sales, group bookings, and repeat visitation.
• Oversee content creation that builds emotional connections, inspires curiosity, and strengthens brand loyalty.
• Leverage analytics to measure effectiveness and maximize ROI.

Events & Education Programming

• Collaborate with the Education and Events team to develop and activate signature events, seasonal promotions, and media activations designed to increase visitation and revenue.
• Use events and education programming as platforms to deepen audience engagement while driving business performance.

Team Leadership & Collaboration

• Lead and mentor a cross-functional marketing team across brand, digital, content, social and PR.
• Foster a culture of creativity, accountability, and performance within the team.
• Manage external agencies, vendors, and partnerships to ensure strong return on investment.

Financial & Performance Management

• Own responsibility for achieving revenue and attendance targets through strategic marketing initiatives.
• Manage the marketing budget effectively, aligning resources with business priorities.
• Define and track KPIs to monitor performance across all marketing channels and campaigns.
• Provide regular reporting and insights to executive leadership, adapting strategies as needed to meet financial goals.

Stakeholder Engagement

• Build and maintain productive relationships with NASA stakeholders to ensure alignment between KSCVC marketing and NASA's mission priorities.

More about you

• Bachelor's degree in marketing, Communications, Business, or related field required; Master's degree preferred.
• 8-10+ years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism, or related industries.
• Proven ability to design and execute marketing strategies that directly drive revenue and visitation.
• Strong expertise in digital marketing, content strategy, social media, PR, and event promotion.
• Experience managing budgets with a focus on maximizing ROI.
• Demonstrated success in building and leading high-performing, multidisciplinary teams.
• Excellent communication and presentation skills, with the ability to influence executive stakeholders.
• A balance of strategic vision and hands-on execution.
• Passion for creating memorable guest experiences that combine education, entertainment, and inspiration.
• The role requires a flexible schedule, including working nights, weekends, and holidays.

Shift details
M-F
Days
Who we are
Delaware North is the food and beverage, and retail partner at The Kennedy Space Center Visitor Complex since dating back to 1995. The Kennedy Space Center Visitor Complex is the visitor center at NASA's Kennedy Space Center in Florida. It features exhibits and displays, historic spacecraft and memorabilia, shows, educational camps and programs, two IMAX theaters, and a range of bus tours.
Our business is all about people, and that includes you. At Delaware North, you're not just part of a team - you're part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.
Who says you can't love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you're interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we're invested in helping you achieve your career goals.
Together, we're shaping the future of hospitality - come grow with us!
Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.

Skills Required