Job Description

Position Title:


Director of Athletics Marketing
Time Type:


Full time
Position Summary and Qualifications:


Saint Joseph University's Department of Athletics is in a transformational era, with a premium on creating a world-class Division I experience for its student-athletes; generating excitement among the campus community, alumni and the Philadelphia area; and competing for Championships in the Atlantic 10, one of the best conferences in Division I. We are looking for energetic, hard-working candidates who have a passion for competing and are excited to push the boundaries of traditional thinking when it comes to college athletics.




Saint Joseph's Athletics is committed to maintaining a diverse and inclusive community, and we encourage candidates from underrepresented groups to apply. Applicants should highlight relevant experience in building, working with, and supporting a broadly diverse community.




All Saint Joseph's University Department of Athletics employees must follow applicable NCAA rules, participate in compliance workshops and educational sessions, and report in a timely manner any reasonable belief that a violation has occurred.




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The Director of Marketing will be responsible for developing and implementing comprehensive marketing plans for men's and women's basketball; appropriate marketing strategies for other sports; and general marketing for the Department of Athletics. The emphasis of this individual will be on revenue generation through ticket sales and other innovative ideas; fan experience; licensing and brand equity; and strategic advertising.

Essential Duties & Responsibilities:

Promote the Division I sports at St. Joe's to generate attendance and revenue, promote St. Joe's brand, and create a great atmosphere for competition.


+ Create and execute annual basketball marketing plans utilizing social media, email, and other digital and non-digital marketing opportunities designed to generate revenue and attendance.
+ Create and execute annual marketing plans for sports other than basketball, using a variety of digital and non-digital means.



- Focus on students, faculty, staff, alumni, parents and crossover fans.
- Include emails, fan fest, table tents, game watches.
Work collaboratively with the St. Joe's Athletics external team, including tickets, communications, corporate partnerships, advancement, and others to help the department meet revenue-related goals. Draft copy for all ads, and work with internal or third party graphic designers to create the ads.


+ Obtain and oversee graphic designers (if applicable)
Create and implement an annual promotions calendar for the men's and women's basketball season.


+ Work with Van Wagner to procure student and other giveaways.
+ Oversee design schedule poster, magnets (if applicable).
+ Work with Athletics Development on annual giveaways for season ticket and Hawk Athletic Club members.
+ Procure national anthem singers, halftime performers, and others to enhance game day experience.



- In conjunction with Athletics Business Operations, manage contracts and payments of such individuals or groups.
+ Recruit, train and manage student game day workers/interns
Participate in execution of special events such as Big 5 Classic, post-season events, and NCAA Championship events hosted by St. Joe's. Provide a game day basketball experience that assists our competitive and revenue goals, and serves as a showcase for Saint Joseph's University.


+ Prepare dynamic scripts that l have fans leaving Hagen Arena saying "that was an AMAZING experience."
+ Work with content personnel to create intro videos.
+ Organize internal media "car wash" for video board assets.
+ Work with content / broadcast on video board graphics, etc.
+ Produce or otherwise support the in-game fan experience on game days by communicating with Broadcast, cheer, dance, pep band, Hawk, DJ, Van Wagner, and others.
+ Provide innovative ideas to continue to improve the experience for all fans and, in turn, for our student-athletes.
Serve as the liaison to the 54th Airborne, Student Life, Student Senate and other student organizations.


+ Work collaboratively with students, create and implement strategies.
+ Coordinate student travel and tickets for regular and postseason away and neutral site games.
Oversee the University's nationally-renowned cheer and dance teams; the growing Pep Band; and the legendary Hawk mascot program.


+ Supervise the part-time coaches of each program, including hiring and professional development.
+ Oversee the Hawk mascot tryout program

Minimum Qualifications:

Bachelor's Degree in related field 3-5 years of hands-on experience in athletics marketing, including game day production Strong interpersonal, communication and organizational skills Ability to lead and develop student and full-time employees Great customer service among a diverse group of fans, students, staff and partners Organization and attention to detail Knowledge of NCAA rules and regulations The successful candidate will be subject to a pre-employment background check

Physical Requirements and/or Unusual Work Hours

Occasional need to lift, move and otherwise prepare equipment and facilities in preparation for practice, competition and special events Position requires frequent evening and weekend hours
Saint Joseph's University is a private, Catholic, Jesuit institution and we expect members of our community to be knowledgeable about - and to make a positive contribution to - our mission. Saint Joseph's University is an equal opportunity employer that seeks to recruit, develop and retain a talented and diverse workforce. The University is committed to the diversity of its faculty and staff so that our students, our disciplines and our community as a whole can benefit from the multiple perspectives it offers. The University seeks qualified candidates who share our commitment to equity, diversity and inclusion. EOE


Saint Joseph's University prohibits discrimination on the basis of sex in its programs and activities, including admission and employment, in accordance with Title IX of the Education Amendments of 1972. The Title IX Coordinator is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Title IX Coordinator, e-mail titleix@sju.edu, visit Campion Student Center suite 243, or call 610-660-1145. To learn more about the University's Title IX policies, the process for filing a report or formal complaint of sex discrimination, sexual harassment, or other form of sexual misconduct, and the University's response to reports and/or formal complaints, please visit www.sju.edu/titleix . Inquiries may also be directed to the Federal agency responsible for enforcing Title IX, the U.S. Department of Education Office for Civil Rights .

Pay Transparency & Benefits Overview

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Please click to read more about the university's approach to pay and benefits transparency. Adjunct instructor compensation can be found in the article. Otherwise, an estimated pay range is listed below. This position's estimated pay range is:


$58,100.00 - $65,375.00