Job Description

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.
The Strategic Data Products organization in IM-US is the Novartis engine for achieving best-in-class Healthcare provider (HCP) experience and transformative digital patient engagement. The Customer Experience & Engagement Data & Analytics group seeks a highly motivated leader driving strategy and execution of data products and solutions for omnichannel Engagement across all channels.

This position reports to the Executive Director (Strategic Data Products). This role is a thought leader in enabling and driving data products and solutions to orchestrate omnichannel customer and consumer journeys and enabling reporting solutions at scale and generating incremental value for the business.
This role will also partner closely with the Advanced Analytics & Insights teams, Integrated Customer Experience and Optimization Planners and a team of content, data, channel, and external partners, to design integrated customer (HCP and patient) centric, cross-channel experiences in-formed by data, customer insight, and applicable marketing technology.

Your responsibilities include, but are not limited to:

• Lead strategy, development and operations of Marketing data solutions to enable integration with the Decision Engine to drive Next Best Action of omnichannel customer journeys and marketing mix models
• Has a very strong foundation of different types of datasets (Sales, Field Interaction/CRM, Digital \xe2\x80\x93 Targeted, Digital - Broad, Claims, Customer, Finance, Patient) that feed into an omnichannel engine and/or an attribution model and how they merge/interplay with each other to maximize throughput
• Has worked in/led a team that developed a multisystem platform the communicates with different Martech and Codetech to automate data delivery, AI/ML runs, Business Rules implementation, Last Mile delivery and Execution
• Serve as the single point of contact to interface with Analytics leads to understand data requirements for enabling analytics, insights and reporting.
• Design, implement, and maintain metrics and reporting platforms that meet sales, marketing, and business needs
• Develop processes and procedures to optimize data collection and analysis.
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; identifying key metrics and measuring against these, providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
• Develop new uses for existing products by analyzing statistics regarding market development and usage; acquiring and analyzing data; and consulting with internal and external sources.
• Drive the strategy and execution of data roadmap to enable omni channel orchestration by integrating data with platforms such as CDP, Consent Management Hub, CRM & MDM data, Digital & Social Engagement data and tools, HCP and patient websites, etc. that support the build of customer and consumer journeys
• Lead strategy and execution of data products to enable personalized Modular Content across HQE and RTE channels
• Collaborate with Legal and compliance to ensure compliance of digital and marketing data with data privacy and regulatory laws
• Establish trust with data by overseeing and implementing robust and proactive data quality measures and enable reporting on data quality.

This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely.

The pay range for this position at commencement of employment is expected to be between $192,00 and $288,000 per year; however, while salary ranges are effective from 1/1/23 through 12/31/23, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an \xe2\x80\x9cat-will position\xe2\x80\x9d and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Minimum requirements
What will you bring to the role

• Bachelor\xe2\x80\x99s degree in Mathematics, Statistics, Computer Science, Engineering, Analytics, Business or other technical degree. Master\xe2\x80\x99s degree preferred
• 12+ years\xe2\x80\x99 experience in digital and marketing data products
• Will prefer 2+ years of professional experience in Pharma, and or life sciences consulting with progressively increasing responsibility.
• Experience presenting to senior leadership and managing cross functional teams
• Knowledge of Omnichannel Orchestration and omnichannel Customer (HCP,HCO) and Consumer journeys in a global environment
• Experience integrating with SalesForce Marketing Cloud or Adobe Experience Cloud.
• Knowledge and hands on Experience integrating with Marketing mix Modelling systems.
• Excellent understanding of data management platforms (Data Fabric, Data Mesh etc), relational databases systems (RDBMS), data-warehousing concepts, ETL development, and systems integration

Why Novartis?
766 million lives were touched by Novartis medicines in 2021, and while we\xe2\x80\x99re proud of this, we know there is so much more we could do to help improve and extend people\xe2\x80\x99s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what\'s possible, when we collaborate with courage to aggressively and ambitiously tackle the world\xe2\x80\x99s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!

Imagine what you could do here at Novartis!

Commitment to Diversity & Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please send an e-mail to tas.nacomms@novartis.com or call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
Division
PHARMA
Business Unit
MARKETING & CUSTOMER EXPERIENCE
Country
USA
Work Location
East Hanover, NJ
Company/Legal Entity
Novartis Pharmaceuticals
Functional Area
Marketing
Job Type
Full Time
Employment Type
Regular
Shift Work
No
Early Talent
No