Digital Marketing Specialist

Norwalk, CT, US, United States

Job Description

Job Summary


Predision LLC (predision.com) is seeking a creative and data-driven Digital Marketer to develop and execute innovative online marketing strategies that enhance brand visibility, drive engagement, and increase conversions. The ideal candidate will have a strong understanding of digital marketing channels, analytics, and content creation, with the ability to optimize campaigns across multiple platforms. This role offers an exciting opportunity to work in a dynamic environment where your expertise will directly impact business growth and customer engagement.

Duties



Develop, implement, and manage comprehensive digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and content marketing. Conduct keyword research and utilize SEO tools to improve organic search rankings and website traffic. Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other social media platforms. Utilize Google Analytics and other analytics tools to monitor campaign performance, analyze data trends, and generate actionable insights. Create compelling content for websites, blogs, email campaigns, social media posts, and advertisements that align with brand voice and marketing goals. Manage content management systems such as WordPress and other CMS platforms to update website content regularly. Design engaging graphics using Adobe Creative Suite (Photoshop, Illustrator) for digital assets and social media posts. Implement conversion optimization strategies to improve landing pages, user experience, and overall campaign ROI. Coordinate with the marketing team on automation strategies using marketing automation tools to streamline campaigns. Stay updated on the latest digital marketing trends, algorithm changes, and best practices in SEM, SEO, social media management, and e-commerce.

Skills



Proficiency with SEO tools (e.g., SEMrush, Ahrefs) and keyword research techniques. Strong knowledge of SEO principles and best practices for organic search optimization. Experience with Google Ads (AdWords), Facebook Advertising, Google Analytics, and performance marketing metrics. Skilled in content creation including copywriting for various digital formats. Familiarity with HTML, CSS, JavaScript, SQL for website optimization and data analysis purposes. Expertise in social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, etc., including social media management tools. Ability to use Adobe Photoshop and Adobe Creative Suite for graphic design purposes. Experience with content management systems like WordPress or similar platforms. Knowledge of email marketing platforms (e.g., Mailchimp) and automation tools for campaign management. Strong analytical skills with the ability to interpret data from Google Analytics and other sources to inform strategy adjustments. Understanding of B2B marketing principles as well as e-commerce platform optimization techniques. This role is ideal for a motivated individual passionate about leveraging digital channels to achieve measurable results in a fast-paced environment. Candidates should demonstrate a blend of creative thinking and technical expertise to drive successful marketing initiatives across diverse digital landscapes.
Pay: $41,382.41 - $70,308.88 per year

Benefits:

Dental insurance Flexible schedule Health insurance Vision insurance
Work Location: In person

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Job Detail

  • Job Id
    JD6225150
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Part Time
  • Salary:
    41382.0 70308.0 USD
  • Employment Status
    Permanent
  • Job Location
    Norwalk, CT, US, United States
  • Education
    Not mentioned