Job Description

Job Overview

We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online engagement and conversions. This role requires a blend of analytical skills, creativity, and technical expertise to enhance our online presence and achieve our marketing goals.

Duties

Develop and implement comprehensive digital marketing strategies across various platforms to increase brand awareness and drive traffic. Conduct keyword research and utilize SEO tools to optimize website content for search engines, enhancing organic search rankings. Manage social media marketing campaigns, including content creation, scheduling, and performance analysis across platforms such as Facebook, Instagram, and LinkedIn. Utilize Google Ads and Facebook Advertising to create targeted ad campaigns that maximize ROI. Analyze website performance using Google Analytics to inform data-driven decisions for continuous improvement. Collaborate with the content team to create engaging blog posts, articles, and other digital content that aligns with SEO best practices. Implement email marketing campaigns using marketing automation tools to nurture leads and communicate with customers. Monitor industry trends and competitor activities to identify new opportunities for growth in e-commerce and B2B marketing. Utilize HTML, CSS, JavaScript, and SQL for website updates and enhancements as needed. Create visually appealing graphics using Adobe Creative Suite tools like Photoshop for digital campaigns.

Skills

Proficiency in SEO tools and techniques for effective keyword research and conversion optimization. Strong understanding of social media management strategies across various platforms. Experience with Google Ads, Google AdWords, SEM, and performance marketing metrics. Familiarity with content management systems (CMS) such as WordPress for website updates. Knowledge of email marketing best practices and automation processes. Ability to analyze data using Google Analytics to drive strategic decisions. Graphic design skills using Adobe Creative Suite for creating compelling visuals. Strong copywriting skills for crafting engaging content that resonates with target audiences. Excellent communication skills with the ability to work collaboratively in a team environment. Join us in shaping our digital footprint while growing your career in an innovative environment!
Job Types: Full-time, Part-time, Contract

Pay: $18.00 - $20.00 per hour

Expected hours: 20 per week

Benefits:

Employee discount
Work Location: In person