Digital Marketing Specialist

Chula Vista, CA 91914, United States

Job Description

San Diego-based QB Medical Inc., a Service-Disabled Veteran-Owned Small Business, is looking to hire a Digital Marketing Specialist to help the medical product distribution company sharpen and optimize its digital marketing efforts. Located in Chula Vista, CA, QB Medical works to provide veterans with the best possible healthcare solutions and medical products on the market today.Our business is in high growth mode - we're looking to expand our core marketing and sales team quickly and view this role as a critical hire. While our preference would be to hire a local candidate capable of working out of our Chula Vista office, we are open to candidates outside of San Diego county that would work remotely.Ultimately reporting to the QB Medical Marketing Director, this person will have responsibility for the following: Search Engine Marketing. The Digital Marketing Specialist will own organic and paid search strategy, the relationship with any associated vendors, and all related data analytics and reporting. Our Marketing Tech Stack. Management of our ecosystem; including management and hands on execution of campaigns through Pardot, the Pardot-SFDC integration, and the management & governance of our customer/prospect database. Email Marketing & Nurturing. This role will collaborate with other marketing and sales leaders to map out the email marketing and nurturing strategy for our core addressable markets and varied go-to-market approaches (ABM vs. one-to-many). This means hands on work within the Pardot platform. Digital Advertising. Based on defined plans, this person will also manage the execution of any digital advertising initiatives. This would include paid social, display re-targeting, 3rd party display, etc.Requirements include 3-4 years of digital marketing experience in a B2B corporate environment (healthcare, medical device, technology), strong functional expertise in search engine marketing, direct experience with Pardot and, experience with Google analytics, and an eye for overall data analytics, data management, and data governance. Candidates will optimally have a bachelor's degree in a related field - marketing, communications, etc. If you don't have a degree, but have the right experience and proven subject matter expertise, we're open to your candidacy. Candidates with digital marketing certifications are highly prized. Compensation includes base salary plus bonus tied to corporate and personal MBOs.Job Type: Full-timeBenefits:

  • 401(k)
  • 401(k) Matching
  • Dental Insurance
  • Health Insurance
  • Life Insurance
  • Paid Time Off
  • Vision Insurance
  • Monday to Friday
  • Digital Marketing: 3 years (Required)
  • Bachelor's (Preferred)
  • Chula Vista, CA 91914 (Required)
This Job Is Ideal for Someone Who Is:
  • Dependable -- more reliable than spontaneous
  • Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
  • Detail-oriented -- would rather focus on the details of work than the bigger picture
  • Achievement-oriented -- enjoys taking on challenges, even if they might fail
Company's website:
Work Remotely:
  • No

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Job Detail

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  • Job Type:
    Full Time
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  • Employment Status
  • Job Location
    Chula Vista, CA 91914, United States
  • Education
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