Job Description

Job Summary

We are seeking a creative and results-driven Digital Marketer to join our d team. The ideal candidate will possess a strong understanding of digital marketing strategies and a passion for driving online engagement. This role involves developing, implementing, and managing marketing campaigns that promote our products and services while enhancing our brand presence across various digital platforms.

Initial Responsibilities

Implement Search Engine Optimization (SEO) best practices to improve organic search rankings and visibility. Utilize marketing automation tools to streamline campaigns and enhance customer engagement. Analyze performance metrics using analytics tools to measure the effectiveness of campaigns and identify areas for improvement.

Future Responsibilities

Conduct Search Engine Marketing (SEM) initiatives, including paid advertising campaigns, to maximize reach and conversions. Optimize conversion rates through effective landing page design and user experience improvements. Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website. Create compelling copy for various channels, including websites, social media, email campaigns, and advertisements. Manage content within content management systems (CMS) to ensure timely updates and accurate information.

Requirements

Proven experience in digital marketing with a strong portfolio showcasing successful campaigns. Proficiency in marketing automation platforms and tools. Solid understanding of SEM, conversion optimization techniques, SEO strategies, and analytics tools. Exceptional copywriting skills with the ability to create engaging content tailored for different audiences. Familiarity with advertising platforms such as Google Ads or social media advertising tools. Basic graphic design skills using Adobe Creative Suite or similar software is a plus. Experience with content management systems (CMS) for website updates and maintenance. Strong analytical mindset with the ability to interpret data and make data-driven decisions. Excellent communication skills, both written and verbal, with a collaborative approach to teamwork.
Join us in shaping our digital presence while growing your career in an innovative environment!

Job Types: Full-time, Part-time

Pay: $20.00 - $35.00 per hour

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Flexible schedule Health insurance Life insurance Paid time off Parental leave Professional development assistance Retirement plan Tuition reimbursement Vision insurance
People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Grand Rapids, MI 49548