Job Description

Position Summary:

REUZEL is seeking a dynamic, analytical and organized Digital & E-Commerce Marketing Manager to drive all day-to-day execution and long-term growth of our digital presence. This cross-functional role blends E-commerce Operations, Digital Marketing, Influencer Partnerships, and campaign management and coordination. The ideal candidate is both analytical and creative, is proficient in Shopify, and has strong project management skills and a deep understanding of E-commerce platforms, content strategy, and social engagement.

KEY RESPONSIBILITIES:

Digital & E-Commerce Management

Oversee B2C e-commerce operations via Shopify, including product pages, collection pages, landing pages, and homepage audits Lead seasonal and promotional site updates: banner implementation, discount code setup, testing, and bundle creation using Amplify Manage SEO strategy and execution in collaboration with an external agency Write and optimize SEO-friendly copy for product and collection pages Coordinate email marketing campaigns and execution with external email agency Conduct user experience audits and recommend ongoing improvements Manage review platforms, email campaign & flow platforms (ie. Yotpo & Klaviyo) and liaise with IT agency for website functionality updates

Content & Asset Management

Organize and maintain digital marketing assets across Dropbox and OneDrive Distribute and manage content from outside agencies and partnerships overseas for internal and external stakeholders Track model usage by product and maintain organized brand asset libraries

Social Media & Community Engagement

Manage and engage across all social media platforms (comments, DMs, and trends) Oversee influencer partnerships, outreach, and relationship management Respond to community inquiries and coordinate real-time engagement Research emerging trends to inform and evolve the content strategy

Influencer & Brand Partnerships

Conduct outreach to influencers and brands for collaborations Coordinate product sends and sampling orders Finalize influencer content and ensure alignment with brand guidelines Create campaign briefs, track live dates, and maintain communication with talent/brand managers

Project & Campaign Management

Manage U.S. promotional calendar in collaboration with global team Communicate photoshoot and project needs across internal departments Organize timelines and assets for marketing campaigns and product launches Support coordination and rollout of international content

TikTok Shop Operations

Set up and sync TikTok Shop product pages with Shopify Conduct platform research and monitor affiliate/influencer trends Manage Seller Center operations and product upkeep Oversee influencer outreach and collaboration specific to TikTok

Creative & Marketing Material Development

Collaborate with graphic designers and external creative partners Proof marketing copy and review campaign materials Maintain end-of-month photography decks for internal creative teams Support one-off marketing material needs for sales, education, and cause-related initiatives

Qualifications:

4-6 years of experience in Digital Marketing, E-Commerce, or a related role Strong proficiency/expertise with Shopify, email platforms (including Klaviyo) and social media management tools Strong working knowledge of SEO principles and analytics tools Exceptional organizational skills and attention to detail Strong copywriting, editing, and proofing skills Experience managing Influencer campaigns and digital partnerships Ability to multitask and prioritize in a fast-paced environment
Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

401(k) matching Health insurance Paid time off
Experience:

Shopify: 1 year (Required)
Location:

Denver, CO 80203 (Required)
Work Location: In person