Job Description

Overview:
Who We Are:
As part of the Snap-on Tools team, you'll be joining an extraordinary company that has been the industry standard for over 100 years! People know Snap-on for the quality of our products, but we know that it is the passion and character of our people that make our company a global leader. With our diverse talents and deep pride in the Snap-on family of brands, we drive innovation and create value. We work hard together. We grow together. We are one Snap-on team.
Working With Snap-on has Benefits!!
Company-paid benefits include:

• Paid time off, vacation and paid holidays
• Market competitive compensation
• Retirement programs including 401(k) Plan with matching employer contributions
• Employee Stock Purchase Plan - annual optional enrollment period
• Basic dental, Basic life, Basic accidental death and dismemberment coverage
• Short term and long-term disability, Employee Assistance Program
• Business travel accident insurance
• Other health education programs, including smoking cessation, annual wellness screening and seasonal flu shot
• Bonus, incentives depending on position and level
• Base pay progression through lateral & promotional development on both managerial and technical career paths
• Tuition Assistance Plan

Snap-on is rooted in the dignity of work. From our founding 100+ years ago, we have been dedicated to this timeless principle. We celebrate this work and we celebrate our customers, , who perform day in and day out to move the world forward.
Snap-on continually strives to be an employer of choice and offers a Great Place to Work. Responsibilities:
Position Summary: Leads digital marketing efforts that support Snap-on Franchisees by delivering engaging content, fostering community interaction, and maintaining consistent communication across digital platforms. Leads public relations initiatives for the Snap-on Tools Marketing group, including media placements, award submissions, and advertising strategies that enhance the brand's visibility and reputation.
Key Tasks:

• Manage Franchisee Web Portal by updating, organizing, and designing content.
• Manage Snap-on's private Franchisee Facebook group by creating and sharing content, responding to posts, monitoring content, and fostering a supportive online community.
• Develop and execute all email communications, including graphics creation, scheduling, and coordination with internal teams.
• Create and distribute Award Recognition Posters and associated documentation.
• Design and distribute surveys to gather actionable insights to inform marketing strategies and improve support.
• Lead product placement efforts in entertainment media (TV shows, movies) to increase brand exposure.
• Strategize, design, and manage advertisements to promote key products and initiatives.
• Develop and submit entries for industry awards and recognitions to elevate Snap-on's products and brand.
• Support communications for select groups of Franchisees, including newsletter creation, election coordination, and member engagement.
• Other duties as assigned.

Qualifications:
Requirements:

• Bachelor's degree in marketing, communications or public relations.
• Experience in digital marketing, ideally in environments that support distributed teams or franchise networks.
• Titan CMS experience preferred.
• Experience with Mailchimp, including campaign creation, audience segmentation, scheduling, and performance tracking.
• Proficiency in Canva or other graphic design tools.
• Strong writing skills with the ability to communicate clearly and concisely, tailoring messages so they are easy to understand and quickly actionable by diverse audiences.
• Proficient in Microsoft Office applications, including Excel, PowerPoint, and Word.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously and collaborate effectively across departments.
• Preferred experience with public relations strategies, including media outreach, placements, and award submissions.
• Highly organized, detail-oriented, and proactive in identifying opportunities and solving problems.

Skills Required