Job Description

Company Overview:

Founded in 2000, Chetu is a global software development solutions and support services provider. Chetu's specialized technology and industry experts serve startups, SMBs, and Fortune 5000 companies with an unparalleled software delivery model suited to the needs of the clients. As a global company, Chetu employs top talent from around world to serve in various company roles. Along with its expert team of software engineers and project managers, Chetu maintains robust, in-house marketing and sales teams. Headquartered in Sunrise, Florida. Chetu has thirteen (13) locations throughout the U.S. and abroad.

Position Summary:

We are seeking a highly skilled and driven Demand Generation Manager to lead our multi-channel marketing strategies with a strong focus on lead generation, nurturing, and pipeline acceleration. This role requires deep expertise in email marketing and HubSpot, while also overseeing, webinars, social media campaigns, PR, branding initiatives, influencer partnerships, and podcasts.

The ideal candidate is both strategic and hands-on, able to design and execute integrated campaigns that generate qualified leads, nurture prospects through the funnel, and strengthen brand visibility across our target markets

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Key Responsibilities:

Lead Generation & Nurturing

Develop, execute, and optimize demand generation campaigns across email, events, webinars, and digital channels. Own and manage the Nurturing Marketing process, building workflows that engage leads at every funnel stage. Segment audiences and create automated nurture campaigns within HubSpot to increase MQL-to-SQL conversion rates.

Marketing Automation & HubSpot

Manage HubSpot for lead capture, scoring, segmentation, and reporting. Continuously refine lead scoring models and nurture paths to align with sales objectives.

Events, Webinars & Trade Shows

Plan and execute end-to-end logistics, promotion, and follow-up strategies for events and webinars. Ensure event leads are properly tagged, nurtured, and converted post-event.

Brand, PR & Communications

Drive brand awareness through PR campaigns, social media engagement, influencer collaborations, and podcast production. Partner with internal teams and agencies to maintain consistent messaging and brand positioning.

Cross-Functional Collaboration

Work closely with sales, product, and content teams to align messaging and campaigns with pipeline goals. Provide regular reporting and insights on campaign performance, ROI, and lead quality.

Qualifications

5+ years of experience in demand generation, marketing communications, or growth marketing. Excellent project management and cross-team collaboration abilities. Strong expertise in HubSpot (automation, workflows, lead scoring, reporting). Proven track record in email marketing and lead nurturing. Experience managing, webinars, and digital events. Familiarity with PR, branding, influencers, and podcasts as part of integrated marketing. Experience using AI-based platforms or automation tools (e.g., ChatGPT, Jasper, Salesforce Einstein, HubSpot AI, LinkedIn Campaign Manager AI, or HRIS with AI capabilities). Ability to integrate AI insights into daily operations to improve performance, reporting, and strategic outcomes. Leverage AI-driven tools and platforms to enhance efficiency, optimize workflows, and improve decision-making within the department. Stay current with AI trends and innovations relevant to the role (e.g., marketing automation, CRM optimization, human capital analytics). Data-driven mindset with strong analytical and reporting skills. Experience using AI-based platforms or automation tools (e.g., ChatGPT, Jasper, Salesforce Einstein, HubSpot AI, LinkedIn Campaign Manager AI, or HRIS with AI capabilities). Ability to integrate AI insights into daily operations to improve performance, reporting, and strategic outcomes. Leverage AI-driven tools and platforms to enhance efficiency, optimize workflows, and improve decision-making within the department. Stay current with AI trends and innovations relevant to the role (e.g., marketing automation, CRM optimization, human capital analytics).

Success Metrics / KPIs

Growth in MQLs and SQLs generated. Improved conversion rates across nurture workflows. Pipeline contribution and cost-per-lead/close efficiency. Engagement metrics from events, webinars, social, and PR campaigns. Strengthened brand visibility across key channels.

What We Offer:

Swift growth opportunities from both a financial and career perspective Financial security through competitive compensation package and retirement plan 100% paid medical insurance. Paid vacation & time off 401(k) retirement savings with a generous company match Charity participation and matching A culture of ownership, innovation, and collaboration. The stability of a company with a record of strong financial performance for over two decades; Never had a lay-off and is 100% organically grown.

Job Type:

Full-Time / On-site - Sunrise, FL

Chetu Website:

chetu.com

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance
Work Location: In person