Job Description

Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents 40 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.



As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.




Learfield Amplify is seeking a Data Analyst who will partner closely with sales and service teams to provide accurate insights, maintain CRM and reporting tools, and identify new revenue opportunities. This role ensures that staff across multiple properties have the data clarity and support needed to make informed, strategic decisions.

Responsibilities

Perform ongoing data analysis across multiple Learfield Amplify properties, ensuring accuracy, integrity, and accessibility of CRM and ticketing databases. Collaborate with Amplify Directors of Sales & Service to develop data-driven strategies that enhance ticket sales, service efficiency, and fan engagement. Manage and standardize internal sales tracking, reporting, and invoicing within AnalyTIX, ensuring consistency and visibility across assigned properties. Monitor multi-property sales and revenue trends to identify emerging opportunities, forecast performance, and inform leadership decisions. Leverage fan and customer data from Fanbase and other BI tools to identify new ticketing, premium, and sponsorship prospects. Support the administration of Salesforce, including maintaining data hygiene and building reports and dashboards to support sales and service decision-making. Support partner schools with survey analysis, retention modeling, pricing research, and segmentation to improve campaign targeting and customer retention. Partner with Ticket Operations, Marketing, and Development to align cross-functional data initiatives and improve collaboration through consistent reporting and insights. Evaluate and enhance existing data processes and tools to improve scalability, automation, and impact across multiple universities.

Qualifications

1+ years of data & analytics-focused work Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc. Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office Proficiency in at least one programming language such as SQL, R, Python, etc. is a plus, but not required Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required Can translate your knowledge & experience to business use-cases and prioritized work Sports/media/entertainment or sponsorship experience is a plus, but not required Must possess a high level of integrity and honesty; ability to influence others through leading by example Manage time effectively and orchestrate multiple tasks simultaneously Bachelor's degree or equivalent in related technical field e.g. Sports Business Management, Computer Science, Economics, Mathematics, Physics, Information Technology, etc. preferred

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.


Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.