CATEGORY DEVELOPMENT MANAGER
Position Overview
The category development Manager is responsible for gaining a complete
understanding of a specific category, identifying trends, missed opportunities and
growth potential of product selections. This role relies heavily on data analysis.
New Item Set-Up
Ownership of Ensuring New Item Set-Up in stores and online moves forward to
completion
Analysis
Weekly Sales Results, Strategic Modular Results and Rollback Results
Complete and Consistent Ownership of the Analysis and Communication to the
Bentonville Team and Corporate Divisions
Use NPD data for a deeper Level of Analysis to obtain market trends
Identify gaps and opportunities within assortment
Identify current trends-Material/Function/Brands including being aware of social media
trends-What is happening with Color/Pattern/Finish. Materials, Functions
Analyze any advertising and promotional Impact on sales results
Identify competitive threats
Facilitate Market Audits
Capture and Analyze Assortment Shifts (Brands, Materials, Functions, Retails)
Identify new potential licenses-Chefs, Celebrities, Cross-Category Brands
Complete Walmart Tactical Modular Analysis
In-Depth Strategic Development of the Modular and Promotion
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