Job Description

Conversion Rate Optimization Specialist

Urbandale, Iowa

The Conversion Rate Optimization (CRO) Specialist is a key member of the Digital Product team responsible for analyzing user behavior, identifying conversion barriers and opportunities, and implementing data-driven strategies to improve website performance. This role focuses on optimizing funnels, enhancing user experience, and driving measurable growth in lead generation and sales through A/B testing and analytics.

Key Responsibilities

Analyze website and landing page performance using analytics tools (e.g., Google Analytics, Fullstory) to identify bottlenecks and opportunities for conversion improvement.


Develop, execute, and monitor A/B and multivariate testing strategies through Monetate to optimize site elements, including CTAs, forms, content, and navigation.


Collaborate with marketing, UX, development, and content teams to implement and measure CRO strategies.


Utilize qualitative and quantitative research methods, including user surveys, heatmaps, and session recordings to gain insights into user behavior and preferences.


Report on test results, key findings, and ROI of optimization initiatives to stakeholders.


Continuously monitor industry trends and best practices to ensure the organization remains at the forefront of CRO techniques.


Recommend and implement improvements to overall digital customer journeys and funnel performance.


Manage CRO tools (i.e. Monetate, Fullstory).

Qualifications

Bachelor's degree in Marketing, Analytics, Business Statistics, or related field.


3-5 years of experience in CRO, analytics, or digital marketing.


Proficiency in analytics tools (Monetate, Fullstory, Google Analytics)


Strong understanding of conversion funnels.


Experience designing, running, and interpreting A/B and multivariate tests.


Excellent analytical, problem-solving, and communication skills.


Basic knowledge of HTMl, CSS, and JavaScript is a plus.

Work Environment & Travel

Hybrid work environment based in Urbandale, IA.


Occasional travel (up to 10%) may be required for team collaboration or train