Job Description

Conversion Rate Optimization (CRO) Specialist / Growth Optimization

=======================================================================

Technical B2B SaaS - Contract / Fractional

Remote | 20-30 hours per week

Role Classification

-----------------------

Role Type:

Hands-on CRO / Growth Optimization

Employment Type:

Contract / Fractional

Domain:

Technical B2B SaaS / Developer Tools

Primary Goal:

Increase visitor free trial conversion rate

Audience:

DevOps, SRE, Network Administrators, QA Engineers, Software Developers

Not a Fit For:

SEO-only, content-only, brand-only, or people-management roles

Overview

------------



We are seeking a

hands-on Conversion Rate Optimization (CRO) Specialist

to own and improve conversion performance across our publicly facing

B2B SaaS marketing website

.



Our product is evaluated by

highly technical users

-DevOps engineers, SREs, network admins, QA engineers, and software developers. This role requires

strong technical literacy

and the ability to communicate clearly and credibly with engineering-driven audiences.



This is not a strategy-only or managerial role. You will personally analyze user behavior, design improvements, adjust copy and layouts, implement changes, and iterate based on results.

What You'll Do

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Analyze user behavior across core marketing pages (homepage, product pages, pricing, free trial signup) Identify friction points and conversion drop-offs using quantitative and qualitative data Translate technical product capabilities into clear, conversion-focused messaging for engineering audiences Design and implement CRO improvements including: Page layouts and visual hierarchy Headlines, value propositions, and calls-to-action Navigation and user flow logic Create and run A/B tests where appropriate; apply best-practice improvements where testing is unnecessary Make direct changes in CMS and landing pages Collaborate with internal stakeholders when changes require review or coordination Track results and continuously iterate to improve conversion rates

Success Metrics

-------------------


Measurable improvement in

visitor free trial conversion rate

Reduced friction for technical users evaluating the product Clear, credible messaging that resonates with DevOps and engineering audiences Consistent delivery of conversion improvements, not just recommendations

Required Experience

-----------------------


3-6 years of

hands-on CRO, growth optimization, or UX optimization

experience Proven experience optimizing

B2B SaaS marketing websites

Strong balance of: UX and conversion-focused design Conversion copywriting Behavioral analytics and funnel analysis

Strong technical literacy

: Comfortable with technical terminology Understands how engineers evaluate tools Able to work with technical products without oversimplification Comfortable owning execution and outcomes

Tools & Technical Skills

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You should be comfortable with most of the following:

Analytics & Behavior

GA4, funnel analysis Heatmaps, session recordings (Hotjar, FullStory, Microsoft Clarity)

Experimentation

A/B testing tools (VWO, Optimizely, or equivalent)

Design & Execution

Figma or similar design tools CMS platforms (WordPress, Webflow, or similar)

Core Skills

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CRO & Growth

Conversion rate optimization Funnel analysis UX optimization for technical buyers A/B testing and experimentation

Technical Understanding

Familiarity with DevOps, SRE, QA, and developer workflows Experience marketing technical SaaS, infrastructure tools, APIs, or monitoring platforms Comfortable reviewing technical documentation

Execution

Hands-on implementation Independent problem solving Data-driven decision making

Working Style

-----------------


Execution-first, not strategy-only Independent and proactive Data-driven but pragmatic Comfortable working with minimal engineering involvement Strong opinions backed by evidence and user behavior

Engagement Details

----------------------


Contract / fractional role (20-30 hours per week) Fully remote Flexible schedule Outcome-focused

Nice to Have

----------------


Background in DevOps, QA, SRE, or software engineering (formal or informal) Experience with monitoring, observability, infrastructure, or developer tools Experience optimizing free-trial conversion for technical SaaS products

Important Note

------------------



If your background is primarily

SEO, content marketing, brand design, or people management

, this role is

not a good fit

. We are looking for a

hands-on CRO practitioner

who actively ships improvements and owns conversion outcomes.