Job Description

We are hiring a full-time Content Creator & Digital Media Manager who will own the visual storytelling and content execution across an entire family of brands, including:

Cattleman U KRose Company Rose Cattle Company/Arena The Rancher's Daughter North Fork Fizz Select personal brand accounts
This role exists to bring our brand stories to life through high-quality video, photography, design, and multi-platform digital content. You will take raw footage, capture new content, and transform it into clear, polished, on-brand media that resonates with our audiences.

This is a high-impact role for someone who is creative, organized, self-directed, and excited to shape the visual presence of multiple ag and western brands.

Role Overview

You will lead the full creation, editing, design, and scheduling of content across Instagram, Facebook, TikTok, YouTube, Pinterest, and other social platforms as needed.

This role includes both creating the content (filming, photographing, designing, editing) and managing the digital assets and workflows that keep our brands running smoothly. Many days will involve being on site at ranches, farms, businesses, or events to capture real stories and educational material.

This position is full-time and requires regular local and regional travel for ranch camps, shoots, events, and content days.

Key ResponsibilitiesContent Creation, Filming, Editing, and Design

Capture high-quality video and photo content on-site for our family brands Film instructional, educational, and promotional media designed to teach and support rural audiences Edit long-form and short-form video for Reels, TikTok, YouTube Shorts, YouTube long-form, and promotional use Create graphics, carousels, Pinterest pins, thumbnails, and branded promotional materials in Canva Build and maintain branded templates to ensure visual consistency across brands Direct subjects during filming to capture clear stories, explanations, and educational moments Turn raw footage from ranch camps, business shoots, and behind-the-scenes content into polished, engaging assets Repurpose long-form footage into multiple short-form pieces for social platforms Create story sequences, recaps, testimonials, micro-teaching clips, and brand narratives

Content Strategy & Ownership

Execute the weekly and monthly content calendars, ensuring all assets are delivered on time and formatted for each platform Pitch creative concepts, educational series, and storytelling ideas aligned with each brand's tone Understand platform behaviors and apply best practices for maximum engagement Create content that supports major initiatives Ensure every asset reflects the voice, values, and audience of each brand

Social Platform Management

Schedule, upload, and publish content across Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn when needed Use platform-native editing tools when beneficial for reach or trend alignment Monitor messages and comments, escalating anything that needs team attention Stay current on platform trends and apply them intentionally, not reactively

Digital Asset Ownership & Organization

Serve as the owner of all visual creative assets across all brands Organize, label, and maintain a centralized digital library of raw footage, edited files, photos, b-roll, audio, and templates Create and enforce naming conventions, organization systems, and folder structures Prepare media for use across social platforms, websites, educational portals, membership platforms, and marketing channels Ensure assets are easy for the entire team to locate and use

Analytics & Insights

Track platform analytics weekly or monthly: reach, views, engagement, saves, shares, and clicks Identify what content performs best and recommend adjustments or repurposing ideas Use analytics to support social growth, audience connection, and membership goals

Collaboration & Tools

Work inside Google Workspace, Slack, and project management tools Communicate proactively with the marketing and leadership teams Use AI tools to streamline workflows, generate variations, and speed up editing Use the ManyChat platform to support messaging workflows, automations, and social engagement as needed Stay adaptable and willing to learn new tools, platforms, and technologies related to social media and content creation as they emerge

Required Qualifications

Proven experience creating and publishing content for Instagram, Facebook, TikTok, YouTube Shorts, YouTube long-form, Pinterest (and LinkedIn a plus) Strong short-form and long-form video editing skills (CapCut, Adobe Rush, or similar) Experience with Adobe Premiere Pro, After Effects, Photoshop, or Lightroom Proven experience capturing professional-quality video and photos Ability to film instructional and educational content in a clear, polished way Ability to use analytics to guide content decisions and improve performance Strong design ability with Canva and understanding of brand consistency Experience using native editing features inside Instagram, TikTok, and Facebook Experience managing large digital asset libraries and maintaining organization Strong understanding of storytelling, hooks, pacing, and content structure Ability to self-manage, meet deadlines, and work independently in a fast-paced environment Ability to travel regionally for ranch camps, content days, and brand shoots Comfortable collaborating in person with team members during filming and content planning

Preferred Qualifications

Experience building content systems, templates, and scalable media libraries Background in agriculture, ranching, or rural lifestyle industries Experience supporting multiple brands at once Understanding of YouTube SEO, titles, retention, and thumbnail strategy

Personality Fit

You'll thrive here if you:

Are friendly, easy to work with, and communicate clearly with the team Take direction well and know when to ask clarifying questions so you can deliver exactly what's needed Bring creative, outside-the-box ideas and aren't afraid to try something new, even if it doesn't work out Work quickly and can turn raw content into clean, polished deliverables on short timelines Are organized, detail-oriented, and able to manage a high volume of assets without letting things slip Take pride in follow-through and producing consistent, high-quality work Are confident in your skills, your decision-making, and your ability to create strong visual stories Stay calm and steady when priorities shift or the pace picks up Give and receive feedback well, knowing we all get better together Enjoy both independent work and collaborating in person with the team when needed Push the creative limits while keeping content simple, real, and aligned with rural and agricultural audiences Enjoy being part of a mission-driven team that serves ranch women, rural businesses, and Western brands with heart and clarity

Success in This Role Looks Like

Content across all brands is consistent, polished, and aligned with brand values Footage and assets are organized, easy to find, and well-managed Social platforms receive high-quality content regularly and reliably Content supports growth, engagement, and major brand initiatives Shoots run smoothly, and raw footage turns into compelling digital assets quickly You feel confident in your workflow, and the team feels supported by your work

Salary Range

The salary for this full-time role is $48,000-$70,000, based on experience and the level of creative and technical skill you bring to the team.

To Apply:

Please email the following to

karoline@krosecompany.com

by

Jan 2nd, 2026

:

Your cover letter & resume A short video introducing yourself and telling us why you want to work with KRose Company/Cattleman U (bonus points for showing off your editing style!) Proof of social media growth you've contributed to (if available) 3 examples of video work you've created Your

Enneagram number

Your availability to interview 3 professional references
Incomplete applications will not be reviewed or responded to.

Pay: $48,000.00 - $70,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Retirement plan Vision insurance
Work Location: In person