Job Description

About the Company:

RELX is a global provider of information-based analytics and decision tools for professional and business customers.

We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions.

In short, we enable our customers to make better decisions, get better results and be more productive.

The group serves customers in more than 180 geographies and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The headquarters is in London. The market capitalization is about 44bn ($52bn), making it one of the 15 largest listed companies in the UK. The company is listed on the London Stock Exchange, Euronext and NYSE.

The company has four market segments. It develops information-based analytics and decision tools for professional and business customers in the Risk, Scientific, Technical & Medical, Legal and Exhibitions sectors.

About the Role:

RELX\xe2\x80\x99s external reputation has been transformed over the past ten years. The corporate communications team has successfully influenced key stakeholders about the transformation of the business, so that the media in the UK and the Netherlands no longer views the company as a publisher but as a successful, innovative, global information-based analytics business.

The company uses an external public relations agency in New York to deliver core messages to US media. The strategy is to aim for what we call The Street, the Hill and The Valley \xe2\x80\x93 financial media in New York, journalists based in Washington DC, and technology correspondents in the Bay Area. The core messaging has remained the same for a number of years, namely: RELX\xe2\x80\x99s business success; and the reasons for that success \xe2\x80\x93 the strength of its leadership and strategy, innovation, benefits of RELX\xe2\x80\x99s products services for customers, that it is an employer of choice, and that it is a world leader in its Environmental, Social and Governance performance.

RELX\xe2\x80\x99s media profile in the US remains low. Although RELX generates a large proportion of revenues in North America and employs many staff there, it is a challenge to promote a mid-sized UK-based business to business company to American journalists. Nonetheless, we believe we do have compelling stories that could appeal to US media. To address this issue, we are planning to hire a Washington DC, content and media relations manager.

Most recently, the company begun to be targeted by activists who are critical of the scale of its big data holdings and the way those data are used by its customers. While the criticism is limited at the moment, we expect privacy activists to target RELX and its subsidiaries in the coming years. The danger is that they influence politicians and policy makers who introduce legislation that could affect its license to operate.

The role will have two main priorities:

The first priority will be earned media, whether print, broadcast (radio and television) and online. The successful candidate will work with the US agency to build relationships with journalists likely to cover the company; collaborate with the businesses to identify content that might appeal to them; and finally to deliver our core messaging through these media. RELX has a strong story to tell. It has outperformed the FTSE100 for 10 consecutive years, the only company to do this. It provides hugely valuable tools and analytics to a wide range of customers. And it deploys cutting edge machine learning and natural language processing, among other artificial technologies, to make a difference for its clients. Desired content includes earned media articles and stories as well as thought leadership by-lined articles by senior executives within the company. Much of this activity will initially target media in the DC metro area.

The second priority will be owned media. RELX is running a multi award-winning owned campaign using cutting edge parallax story-telling technology. The stories can be viewed here: . The Content and Media Relations Manager will work with the Head of Content and Media Relations based in London to manage a program of North American owned media content aimed at delivering our messaging to targeted audiences. They will also liaise with the team\xe2\x80\x99s social media manager, based in Washington DC, to successfully amplify that content on social media. Many of the stories lie within the businesses, and the Content and Media Relations Manager will need to co-ordinate with the communications and marketing leads within those operations, as well as work with key internal stakeholders such as the government affairs, corporate responsibility and investor relations teams to identify required content. S/he will also need to manage a portfolio of freelance writers to deliver the copy and then oversee a sometimes, complex approvals process. The Content and Media Relations Manager will also work with the Head of Content and Media Relations on developing the recently launched

Working closely with the Head of Content and Media Relations, the key responsibilities of the Content and Media Relations Manager will be:

US media relations

• Develop a proactive \xe2\x80\x9cearned\xe2\x80\x9d media campaign with US media, delivering our core messaging in New York, Washington DC and the Bay Area, as well as national broadcast media, and selective geographies where we have substantial operations. Execute that plan, with the help of our US PR agency, while measuring success of the campaign against agreed objectives.
• As required provide help and support for reactive media engagement.

Content Strategy Development

• Develop a compelling, holistic \xe2\x80\x9cowned\xe2\x80\x9d media content strategy for RELX in north America, delivering the company\xe2\x80\x99s core messaging for key external stakeholders, including potential employees, politicians and policy makers, media and customers.

Creative Content Generation

• Work with the businesses and corporate teams to identify the best content that will deliver RELX\xe2\x80\x99s core messages to its audiences. Consider a range of formats and channels to maximize the contents\xe2\x80\x99 impact.
• Work with the businesses and RELX HQ in London to generate high-quality, creative and impactful content; manage the approvals process with customers and internal stakeholders; work with the social media manager to maximize impact.

Measurement

• Identify the best way to measure earned media campaigns and report regularly to the head of content and media relations and head of corporate communications on progress.

RELX is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120..

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