The Consumer Bank Marketing Becoming a Customer team is responsible for managing incremental customer growth for the Consumer Bank (CB) through deposit account shopping, account opening and acquisition marketing strategies. One of the most important initiatives for CB is the expansion and optimization of our Omni-channel shopping experiences, to better understand customer needs and provide relevant, personalized recommendations for products, services and features. To support this strategic initiative, we are seeking to grow our team with a talented, analytical marketing leader focused on re-imagining and optimizing our branch and over-the-phone deposit shopping experience. You will be responsible for identifying new opportunities and strategies to scale account volume by managing and prioritizing various initiatives and collaborating closely with National Sales and other partners. This is a highly-visible strategic role with significant interaction with cross-functional teams and leaders across the firm.

Job responsibilities:

• Develop strategy for and lead digital initiatives in support of new deposit account and customer acquisition by improving shopping experiences, increasing traffic and conversion. Key initiatives include:
  • Re-imagine the shopping experience in branch and over-the-phone to help customers and bankers discover needs and priorities and identify personalized solutions
  • Improve our understanding of the customer over time and meet their evolving needs, based on life stage
  • Develop and leverage insights, sponsor advanced models, and create shopping carts or similar experiences to launch \'better together\' recommendations and operate multi-product origination
  • Develop, prioritize, and oversee best-in-class test and learn roadmap to steer measurable shopping flow improvements
  • Develop and implement cohesive marketing campaigns to improve conversion and maximize value
  • Lead end-to-end customer journey experiences for new product launches
• Be a customer and banker advocate - champion consistent and seamless user experiences across all assets and channels, with a focus on customer journeys in branch and over-the-phone
• Partner with Analytics, National Sales, and Digital teams to understand end-to-end digital performance - across traffic, engagement, conversion and account/customer quality metrics
• Lead an indirect cross-functional team (Program Managers, Analytics, Digital, Direct Marketing and Technology/Product) in support of digital conversion opportunities - staying focused on scale and profitability while minimizing operational complex

Required Qualifications, Skills and Capabilities :

• Is a fantastic partner who leads through strong collaboration
• Is highly curious and never settles for good enough
• Analytical, while also being a creative thinker
• Is focused on how marketing moves quantifiable business results
• Is vigorous and thorough in their management of details
• Loves testing, learning, and taking calculated risks
• Constantly pushes boundaries of "what could be" to handle innovation
• Always focuses on the big picture, considering impacts outside their given initiatives

Preferred Qualifications, Skills and Capabilities :

• 4-year degree in Marketing, Advertising, Analytics or Finance
• 7+ years of marketing experience with expertise in digital conversion strategies and innovation
• Financial services industry and branch experience a plus
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Develops strong partnerships; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization

Chase is a leading financial services firm, helping nearly half of America\'s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants\' and employees\' religious practices and beliefs, as well as any mental health or physical disability needs. The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment. As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm\'s current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm\'s vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. Equal Opportunity Employer/Disability/Veterans