Job Description

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we\'re a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn\'t just what we do \xe2\x80\x94 it\'s what we\'re known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people\'s lives; promote value for our clients; and, in the best of cases, help the world.

We\'re committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

Where you shine

The Supervisor will be responsible for managing public relations activities for our clients. This includes developing and executing PR plans, creating and distributing press releases, pitching stories to media outlets, and managing media relationships. The ideal candidate will have a strong understanding of the media landscape, excellent communication and writing skills, and a track record of successful PR campaigns.

What your success will look like

• Develop client public relations strategies to drive positive brand awareness, protect and defend corporate reputations or drive engagement with client digital channels.
• Work with Client Engagement, Connections and Creative teams to integrate strategies into client campaigns and activations.
• Write news releases, talking points and news articles to promote our clients products/solutions in trade journals and other communications channels.
• Shepherd all written work through the appropriate approval processes to ensure timely approvals and distribution.
• Cultivate and maintain relationships with key reporters, editors and producers at print, digital and broadcast media outlets serving agricultural communities across the country.
• Track and document media contacts.
• Schedule and coordinate media interviews for client executives, product managers, technical specialists and other spokespersons. Record and share interviews with the client communications team.
• Use Cision software to track, monitor and report on client performance against campaign/business unit KPIs and provide timely and regular reports to client marketing communications managers and corporate communications teams.
• Attend regular (weekly) client status meetings with core crop teams (Client Engagement, Strategy, Creative, Media, Discoverability, etc.) and with client Communications and the larger PR team.
• Maintain status reports and share responsibilities for taking notes and sharing status updates with clients.
• Participate in strategic planning sessions in partnership with Strategy, Paid Media and Discoverability to identify \xe2\x80\x9cjobs to be done\xe2\x80\x9d and key messaging strategies to promote client products
• Participate in Creative briefing and ideation sessions to provide recommendations for enhancing campaigns/activations with earned media and develop integrated go-to-market tactics.
• Work with Client Engagement leads to manage time allocation and budgets. Ensure work projects and time allocations align with budgets.

Who you are and what you bring

• 5+ years of experience in PR or a related field, with a proven track record of success
• Strong written and verbal communication skills
• Excellent interpersonal skills and ability to build relationships with key stakeholders
• Ability to work collaboratively with cross-functional teams
• Strategic thinker with the ability to analyze data and make data-driven decisions
• Experience managing PR agencies and consultants
• Familiarity with social media and digital marketing trends
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Experience with crisis management and contingency planning

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

• Corporate gift matching program
• Paid time off for volunteering
• Paid parental leave
• Ranked No. 1 in advertising for our adoption assistance program
• Corporate discounts
• VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

VMLY&R