The Communications Director manages public perception of the County, which incorporates developing marketing and communication strategies as well as understanding the importance of timing in setting messages.
Essential Duties
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Develop and drive a multi-channel, cohesive communications strategy
Assemble and oversee a diversely skilled communications team
Manage Media relations and project a positive image of the County to the public
Prepare and manage all communications materials
Develop a brand voice and maintain brand integrity across all platforms
Develop contacts with media members, influencers, and community leaders
Assist in the creation of digital, video, audio, and print content
Lead and manage crisis communication efforts
Oversee and coordinate departmental communication teams ensuring consistent messaging
Monitor communications campaigns and strategies
Stay up-to-date on industry trends and make recommendations for adjustments to communications strategies and practices
Respond to media inquiries and maintain relationships with journalists and other members of the press
Plan press conferences and other public events to help keep the County top of mind
Perform outreach to press outlets, magazines, influencers, and build strategic partnerships to grow the County image.
Assist with Emergency Operations Center (EOC) activations and drills
Perform all other duties, tasks, and special projects, as assigned
Bachelor's degree in communications, media relations, journalism or a related field from an accredited college or university or equivalent communications work experience
Minimum ten years' experience in a communications or marketing role
Superior time management and organizational skills and ability to meet deadlines
An analytical mind and ability to think critically
Exceptional writing and interpersonal communication skills
Ability to work both independently and as part of a team
Familiar with MS Word, Excel, and PowerPoint and capable of creating visually compelling presentations
Knowledge of email marketing software
Proven knowledge of communications and marketing ethics and best practices
Proficient in public speaking
Customer service experience
Preferred Skills, Knowledge & Experience:
Master's degree in communications, media relations, journalism or a related field
Fifteen years or more in a communications or marketing role
Advanced knowledge and understanding of local government/County of Chester policies and procedures
Additional Information
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Relevant background checks, clearances, physicals, drug tests, and any other assessments or evaluations will be conducted after an offer of employment is given per County policy.
Computer Skills:
To perform this job successfully, an individual should have:
Advanced computer skills
Advanced Microsoft Office skills
Physical Demands:
While performing the duties of this position, the employee is frequently required to walk, sit, and talk or hear. Occasionally, the employee will need to carry items and drive a vehicle. On rare occasions, the employee will need to reach above shoulders; kneel, stoop, crouch, or squat; and push items.
The specific vision requirements for this position are as follows:
Close vision (clear vision at 20 inches or less)
Ability to adjust focus (ability to adjust the eye to bring an object into sharp focus)
Work Environment:
The noise level in the work environment is usually quiet.
Other:
Ability to work extended hours as necessary.
A valid driver's license is required.
* Availability 24/7/365 to assist with Emergency Operation Center (EOC) as needed.
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