Job Description

Posting Summary

Working Title

Communication and Marketing Specialist

Role Title

PR & Mktg Spec III

Role Code

29093-SW

FLSA

Nonexempt

Pay Band

04

Position Number

293R0115

Agency

Virginia Peninsula Community College

Division

Virginia Peninsula Community College (Div)

Work Location

Hampton - 650

Hiring Range

$50,000-$60,000

Emergency/Essential Personnel

No

EEO Category

B-Professional

Full Time or Part Time

Full Time

Does this position have telework options? -Telework options are subject to change based on business needs-

No

Does this position have a bilingual or multilingual skill requirement or preference?

Work Schedule

Monday - Friday 8 AM - 5 PM; some evenings and/or weekends may be required

Sensitive Position

No

Virginia Peninsula Community College is a two-year institution of higher education established as a part of a statewide system of community colleges. It primarily serves the residents of the cities of Hampton, Newport News, Poquoson, and Williamsburg, and the counties of James City and York.



The Communications and Marketing Specialist position centers around working with internal and external partners to increase the College's awareness by engaging target audiences. The Communications and Marketing Specialist supports overall institutional growth through strategic communication and marketing efforts.
The Communication and Marketing Specialist will play a pivotal role in executing the communication and marketing strategies for VPCC and the Marketing and College Relations Department. This position is responsible for creating and disseminating content that enhances the College's brand, supports student recruitment and retention efforts in general, and works to enhance the image of our Athletics and Workforce efforts specifically.

This is an internal posting for

VPCC

employees only.

This is a full-time restricted classified position. Continuation of employment is based on funding availability.

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications

Multiple years of experience and in communication, journalism, public relations or related field. Writing experience for all media platforms Basic photography skills are required for this role Understanding of website content management systems Familiarity with college athletics and academics; knowledge of workforce programs, including the skilled trades

Knowledge

Content Creation:Familiarity with content creation, including writing and editing for various platforms (blogs, social media, newsletters, etc.). Marketing Principles:Strong understanding of traditional and digital marketing principles, including content marketing, social media marketing, and brand positioning. Photography and Visual Communication:Familiarity with still cameras and related equipment (flash, tripod, etc.) to capture visually appealing photos that support the brand.

Skills

Written and Verbal Communications:Ability to craft clear, persuasive, and engaging messages across different formats, whether written, spoken, or visual. Project Management:Skill in organizing, prioritizing, and managing multiple projects and campaigns to meet deadlines. Problem-Solving:Capability to troubleshoot and resolve challenges that may arise in campaigns, messaging, or branding efforts. Writing & Editing:Strong command of grammar, tone, and style across formats (blogs, ads, reports).

Abilities

Collaborative Work:Capacity to work effectively with cross-functional teams, including sales, product, and customer support, to align marketing initiatives. Problem-Solving:Capability to troubleshoot and resolve challenges that may arise in campaigns, messaging, or branding efforts. Must have the ability to work independently or in a team environment. Ability to work at all campus locations.

Additional Considerations

Experience in a community college setting

Operation of a State Vehicle

Yes

Supervises Employees

No

Required Travel

Minimal


Posting Detail Information

Posting Number

CLS_4040P

Recruitment Type

Agency Employee Only - E

Number of Vacancies

1

Position End Date (if temporary)

Job Open Date

09/23/2025

Job Close Date

09/29/2025

Open Until Filled

Agency Website

vpcc.edu

Contact Name

Email

talentacquisition@vpcc.edu

Phone Number

Special Instructions to Applicants

In support of the Commonwealth's commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link:

Additional Information

Background Check Statement Disclaimer

The selected candidate's offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth's Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/

EEO Statement

The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.

ADA Statement

The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.

E-Verify Statement

VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.