Job Description

Job ID

485021

Posted since

17-Nov-2025

Organization

Smart Infrastructure

Field of work

Marketing

Company

Brightly Software, Inc.

Experience level

Mid-level Professional

Job type

Full-time

Work mode

Hybrid (Remote/Office)

Employment type

Permanent

Location(s)

Raleigh - North Carolina - United States of America

Who we are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About the Job

As the Campaign Marketing Manager for Manufacturing, you will be a critical driver of our growth strategy, responsible for understanding the unique needs and opportunities within your assigned market segment. You will act as a strategic partner to our sales organization, developing and implementing integrated marketing campaigns across various channels to generate high-quality leads, cultivate opportunities, and ultimately contribute directly to revenue growth. This role requires a blend of critical thinking, hands-on campaign execution, and a deep commitment to measurable results.

What you will do

Strategic Campaign Development:Design and develop comprehensive, multi-channel marketing campaigns (e.g., digital advertising, content marketing, email marketing, webinars, events, social media) tailored to the vertical's target audience. Identify compelling messaging and value propositions that resonate with the specific needs and challenges of customers in manufacturing. Collaborate with product marketing, sales, and other marketing teams to ensure alignment of messaging and strategy.
Sales Partnership & Enablement:Work closely with the sales teams (including business development) to understand their priorities, challenges, and opportunities, ensuring marketing efforts directly support sales objectives. Act as a trusted advisor to sales, providing market insights, reporting, and campaign updates.
Campaign Execution & Management:Lead all aspects of the end-to-end execution of marketing campaigns, working with internal creative teams, external agencies, and marketing operations. Manage campaign budgets, timelines, and resources effectively. Ensure all marketing activities align with brand guidelines and regulatory requirements. Partner with third parties to amplify the Brightly message when applicable.
Performance Measurement & Optimization:Deliver clear benchmarks and metrics for all campaigns, focusing on lead generation, MQL-to-SQL conversion, pipeline contribution, and revenue attribution. Analyze and forecast the expected performance of planned marketing programs quarterly, with monthly adjustments to align campaign goals with sales targets and overall business objectives. Continuously monitor and optimize key performance indicators (KPIs) to improve campaign effectiveness. Use of marketing analytics tools to track, analyze, and report on campaign performance, providing actionable insights. Continuously test, learn, and optimize campaigns based on data-driven insights to improve return on investment and achieve targets. Present regular performance reports and strategic recommendations to collaborators, including sales leadership and the CMO



What you need
Minimum Requirements:

Education & Certifications:

Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA or Master's preferred; certifications in digital marketing, analytics, or marketing automation tools (e.g., Google Analytics, Marketo) are a plus.

Experience:

5-8 years in B2B SaaS marketing; experience with Computerized Maintenance Management System (CMMS) software or manufacturing industry marketing is advantageous.

Skills & Attributes:

Strong cross-functional collaboration and communication skills; proactive outlook with ownership; exceptional attention to detail; ability to prioritize effectively.

What makes you a Standout

Strategic approach

with the ability to translate business objectives into actionable marketing campaigns.

Data-driven decision-making

and strong analytical skills to optimize campaign performance.

Collaborative approach

with proven success partnering across sales, product, and marketing teams.
Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

The Brightly culture

We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.





Brightly maintains a Drug Free workplace in accordance with applicable law.

You'll Benefit From

Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html

The pay range for this position is $74,970 - $128,520 annually. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.

Reasonable Accommodations

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form. If you're unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

Pay Transparency

Siemens follows Pay Transparency laws.

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more, click here.

Criminal History

Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.