Job Description

Brand Manager / Field Marketing

At

New Day Car Wash

, we pride ourselves on being more than just a car wash - we're all about delivering an exceptional experience. Our mission is to continuously elevate the value of our services, holding our employees to the highest standards of professionalism and performance.

If you're passionate about what you do and approach each day as an opportunity to grow and improve, New Day Car Wash is the place for you! We're currently seeking a

Brand Manager

to join our corporate team.

Why Join Us?

We offer a supportive and rewarding environment with fantastic perks:

Competitive Compensation

: Salary + Bonuses

Weekly Pay

: Get paid every Friday

Comprehensive Benefits

: PTO & Health Insurance (for full-time associates)

Career Growth Opportunities

Professional Development

: Build your skills and leadership potential

Free Car Washes

Your Role

As Brand Manager, you will:

Brand Identity & On-Site Execution

Own the New Day Car Wash brand standards, ensuring consistent application across all sites and materials Lead the creation, distribution, and upkeep of signage, print materials, uniforms, site graphics, and promotional assets. Partner with Operations to ensure all branding aligns with safety, clarity, and customer-experience best practices.

Reputation Management

Oversee brand reputation across Google, Yelp, Facebook, social media channels, and internal customer service systems Create and manage response guidelines for customer reviews, complaints, and public inquiries. Work with customer service and operations team to ensure timely, brand appropriate resolutions that reflect New Day's values. Track brand sentiment, recurring themes, and opportunities to improve the guest experience

Community Engagement & Partnerships

Build and own New Day's community outreach strategy, including school partnerships, local sponsorships, fundraising events, and grand-opening engagements. Coordinate with site leadership to plan, promote, and execute local events that drive goodwill and traffic. Represent New Day at community events and act as a brand ambassador.

Field Marketing Leadership

Collaborate with the Digital Marketing Manager to bring campaigns to life in stores and across local markets. Manage all promotional print collateral, banners, A-frames, flyers, pay station screens, and on-lot messaging. Support new-site openings with branded assets, launch kits, and local community engagement plan.

Cross-Functional Collaboration

Work directly with Operations to align field marketing and brand execution with site performance needs. Partner with Operations on internal brand representation, including employee onboarding materials, training materials, culture messaging, and uniforms. Own vendor relationships, print budget planning, and cost-efficient sourcing to ensure high-quality on-brand materials across all locations. Lead the creation, distribution, and upkeep of signage, print materials, uniforms, site graphics, and promotional assets. Partner with Operations to ensure all branding aligns with safety, clarity, and customer-experience best practices.

What We Value

Our values drive everything we do:

Put People First

Pursue Excellence

Do The Right Thing

Have Fun

Qualifications

To thrive in this role, you'll need:

3-5+ years of experience in brand management, field marketing, or retail marketing. Experience with design software and creating/editing collateral. Experience managing physical signage, print assets, and multi-site brand consistency. Strong understanding of customer service, brand voice, and reputation management. Proven ability to lead community outreach and build local partnerships. Strong project management skills with the ability to handle multiple deadlines across multiple sites. A hands-on, detail-oriented leader who enjoys being in the field and elevating the customer experience.

Compensation

Base Salary + Bonus
Are you ready to lead, inspire, and grow with New Day Car Wash? Apply today and take the next step in your career journey!

Job Type: Full-time

Pay: $65,000.00 - $78,000.00 per year

Benefits:

Flexible schedule Health insurance Paid time off Referral program
Work Location: In person