Job Description

The

Brand Execution & Packaging Lead

provides day to day support for the execution of Product Brand assets for Best Buy's Exclusive Brands (ExB). Key assets include creative briefs, digital content (images, videos, copy), packaging artwork and structure design and documentation, as appropriate. This person is expected to effectively collaborate with a wide range of cross functional teams, including ExB US & Asia, Brand Marketing, Digital Assets, Marketing Operations, Legal and Sustainability to bring Best Buy's Exclusive Brands to life for our customers.



This role is hybrid, which means you will work some days at our corporate office in Richfield, Minnesota, and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.



Due to the global nature of this role, some meetings will occur outside of standard business hours. Work hours may occasionally start as early as 7:30 AM or extend as late as 10:00 PM to accommodate international time zones.

What you'll do

Creative Delivery

Lead the execution of any creative projects, starting with customer insights that are developed in collaboration with the ExB Brand Marketing, Marketing Consumer Insights, Enterprise Customer Care and Supplier Quality and Engineering team(s) Provide creative input to new projects that are not within guidelines, and resolve requests in ways that maintain brand consistency while providing customer and category insights that may require new brand adaptations

Brand Asset Operations

Create design briefs and kick off incremental work with agency partners when appropriate (outside of standard Production Guidelines) Ensure that key deliverable dates are completed on time, working closely with Product Managers, Asia Project Lead (s), Asia Brand Execution Lead (s), Agency creative/production team (s) and approved Vendors to execute new content in e-commerce, packaging and end user documentation

Systems and Process Development

Primary liaison for development of new and/or enhanced workflow/process with the Enterprise Digital & Technology and E-Commerce teams to drive systems and process enhancements Lead aligned development of new capabilities/enhancements in the ExB Brand Execution workflow tools (Product Management, Remote Approval, Project/Task Management, Digital Asset Management, Reporting, etc.)

Reporting and Billing

Track, analyze and develop regular reports to analyze dotcom content performance, insights and arrive at recommendations to improve conversion and grow revenue Monitor and lead additions/modifications to dotcom product attributes, including PDP, Paid Ads, Landing Page(s) and others as required

Basic qualifications

4 or more years in product development, including the development of digital content, packaging artwork, and documentation 2 or more years in project and traffic management within an agency or corporate environment 2 or more years developing e-commerce content strategies for consumer electronics products, specifically the execution of assets that will be used across digital platforms Experience with Adobe Creative Suite (Illustrator, Photoshop, Firefly, Workfront, etc.)

Preferred qualifications

Experience leading design and creative work collaboratively between product managers and agency creative teams Excellent written and verbal communications with experience writing creative briefs and communicating them to agency designers Strong working knowledge of digital content development strategies with experience leading complex product launch initiatives across multiple digital and physical brand communication platforms (e-commerce, social media, brand landing websites, packaging, documentation) Strong working management of print production technologies

What's in it for you

We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:Competitive pay Generous employee discount Physical and mental well-being support

About us

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life -- in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.(TM)

Best Buy is an equal opportunity employer

Position Type: Full time