Job Description

B2B Digital Marketing Specialist - Demand Generation (Construction / AEC)

CNT Foundations + CNT Geotechnical | Charleston, SC

CNT Foundations and CNT Geotechnical are fast-growing specialty contractors serving commercial, industrial, and infrastructure projects across the Southeast. We're hiring a

results-driven B2B Digital Marketer

to build and optimize our full-funnel demand generation engine. This role is perfect for someone who loves performance marketing, data, and creating measurable pipeline for sales.

Key Responsibilities

Develop and execute multi-channel demand-gen campaigns (LinkedIn, Google, ABM, AEC directories) Own HubSpot across both divisions--workflows, lead scoring, automation, reporting Create high-impact content (case studies, spec sheets, project profiles, landing pages, email sequences) Optimize conversion rates across all funnels (ads ? landing pages ? forms ? nurturing) Build tracking, dashboards, attribution, and performance reporting Partner with sales to support ABM plays and high-priority pursuit campaigns

What We're Looking For

4+ years in B2B digital marketing, demand gen, or marketing operations Strong HubSpot expertise (Marketing Hub Pro/Enterprise) Experience marketing to construction, engineering, or industrial audiences Skilled in LinkedIn Ads, Google Ads, GA4, and funnel optimization Excellent copywriting and content creation abilities Highly data-driven, self-motivated, and performance focused

Bonus:

Procore, ConstructConnect, BuildingConnected, ABM tools, trade show marketing, basic design skills.

Why Join Us

Impactful role across

both CNT Foundations and CNT Geotechnical

High visibility and ownership in a rapidly growing company Performance-driven culture with real advancement opportunities
Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Relocation assistance
Work Location: In person