Job Description

Company: Alaska Airlines The Team:
Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. Role Summary:
As the visionary leader behind Atmos Rewards--our newly launched loyalty brand--you'll shape and drive the multi-year marketing strategy that defines the future of loyalty for our combined organization. This role isn't just about strategy--it's about igniting growth, inspiring engagement, and building a brand that customers can't wait to be a part of.
You'll own the end-to-end loyalty marketing journey, from setting the growth agenda to delivering bold, memorable campaigns. You'll also lead high-impact partnerships with marketing agencies and brand collaborators, ensuring seamless execution and breakthrough performance. This is a chance to build something extraordinary--transforming Atmos Rewards into a loyalty brand that sets a new standard in the industry. Key Duties:

• Establish the three-year marketing strategy to drive awareness and grow Atmos Rewards.
• Lead multiple marketing channel strategies including Digital, OOH, TV/Video, Social Media and Influencer marketing for Atmos Rewards.
• Accountable to achieve Atmos Rewards revenue objectives in cost-effective and industry-leading ways in partnership with performance marketing teams.
• Establish strategic goals and direction for cross-functional partners and external agencies working on Atmos Rewards marketing campaigns, social media programs, partnerships and influencer.
• Influence and interact routinely with Directors and Managing Directors across Alaska Air Group including senior leaders in the company, up to and including the Chief Commercial Officer.
• Bring Atmos Rewards to life in innovative and remarkable ways through all marketing touchpoints.

• Deliver newsworthy marketing campaigns that drive business objectives and make Atmos Rewards known across key markets and nationally.
• Provide an unrelenting focus on driving social conversations that reach both Alaska and Hawaiian's target audiences including influencer engagement - all with a focus on driving engagement with Atmos Rewards.
• Track and report the effectiveness of advertising campaigns and develop learning agendas to always optimize and improve.
• Develop and manages budget related to the Atmos Rewards' advertising strategy.

Job-Specific Experience, Education & Skills:
Required

• 10 years of successful integrated marketing experience on the client or agency side.
• A Bachelor's degree, preferably with a concentration in brand, advertising, marketing, or communications, or an additional two years of relevant training/experience in lieu of this degree.
• Experience with managing advertising campaigns and managing social channels with deep expertise in social space.
• Experience reporting on campaign performance and ROI.
• The ability to:

• Influence and collaborate with cross-functional peers and senior leaders to align on messaging.
• Think differently, challenge conventional wisdom, and drive new best practices.
• Leverage customer feedback and to research data and business metrics to effectively assess initiatives and drive for continuous improvement.
• Multitask and manage multiple projects simultaneously across various audiences.
• High school diploma or equivalent.
• Ability and willingness to travel.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Major consumer brand experience.

Job-Specific Leadership Expectations:

• Embody the Alaska Spirit and conduct oneself with Professionalism, Integrity, Resourcefulness and Caring.
• Adapts on the fly to changing requirements in a competitively charged environment; willing to try new things to drive execution that successfully differentiates our product among a vast number of competitors.
• High energy, positive, and executive-level presence, along with top-notch written and verbal communication, public speaking, influencing, and motivational skills.
• Demonstrated leadership cultivating and motivating teams of high performing individuals, including effectively leading through managers of managers.

Salary Range: $150,600 - $233,450 / year Total Target Compensation Range (incl. bonus & equity): $183,732 - $284,809 Salary Details: The pay range and total target compensation package listed above is the expected pay offered for this position at the start of employment. Your pay will be based on multiple factors, including and not limited to location, your relevant experience/level, experience level, and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate. Note: We don't typically hire at the top of the range. Total Rewards:
Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air with high priority status
• Select number of confirmed travel credits provided annually
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits. Regulatory Information:
Equal Employment Opportunity Policy Statement
It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.
We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.
We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 ("Section 503") and the Vietnam Era Veteran's Readjustment Assistance Act of 1974 ("VEVRAA"). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.
To implement this policy, we will:
(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;
(2) Ensure that employment decisions are based only on valid job requirements; and
(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.
Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.
Government Contractor & Department of Transportation (DOT) Regulations
Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT - regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Ai FLSA Status: Exempt Employment Type: Full-Time Requisition Type: Management Regular/Temporary: Regular Location: Seattle - Corporate HQ Featured Job: 0 A:: Y - T1 L:: #LI-B

Skills Required