Base Salary, Uncapped Commission, Equity Potential, OTE $210,000
About Pictor Labs
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Pictor Labs is the leading virtual staining company revolutionizing digital pathology adoption worldwide through cutting-edge AI-powered technology. Our solutions deliver diagnostic-quality results in minutes while preserving tissue samples for comprehensive analysis.
Our breakthrough
DeepStain(TM)
and
ReStain(TM)
technologies enable unlimited virtual staining from a single tissue sample, eliminating the bottlenecks and limitations of traditional chemical staining processes. This innovation supports the critical evolution from research applications to clinical deployment, empowering laboratories to advance their digital pathology capabilities while reducing chemical waste, improving operational efficiency, and expanding diagnostic possibilities.
Position Overview
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As the Account Executive, West, you will drive revenue growth by selling Pictor Labs' virtual staining solutions to clinical labs, academic centers and CROs within the Western United States. This role requires both consultative selling skills and technical acumen to effectively communicate complex virtual staining benefits to diverse stakeholders and deep understanding of laboratory workflows, digital pathology system integration, and proof-of-concept deployment cycles. You will guide prospects through the complete sales cycle, from qualification to contract signature, while positioning Pictor Labs as the leading workflow-accelerating virtual staining solution.
Key Responsibilities
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Sales Execution & Pipeline Management
Own and execute full sales cycle across clinical labs, AMCs and CROs in the West
Achieve quarterly and annual sales targets for full platform deployments
Manage pipeline using HubSpot CRM with accurate forecasting and opportunity progression tracking
Conduct product demonstrations and technical presentations to decision-makers and influencers
Draft tailored customer decks, SOWs, quotes and device/SaaS rollout plans
Prospecting & Lead Development
Generate new business opportunities through outbound prospecting, conference networking, and inbound lead follow-up
Leverage conference presence for lead generation and relationship building
Qualify prospects based on technical requirements, budget authority, and implementation timeline
Partner with marketing to convert leads from digital campaigns and thought leadership initiatives
Customer Relationship Management
Build and maintain relationships with key personas across clinical labs and CROs (lab managers, digital pathology leaders, research executives, procurement and quality teams)
Understand customer workflows, pain points, and business objectives to position virtual staining solutions effectively
Coordinate with internal teams (product, customer success, regulatory) to address customer requirements
Serve as primary point of contact throughout the sales process and initial onboarding phase
Market Intelligence & Strategy
Develop deep understanding of digital pathology market dynamics, competitive landscape, and regulatory environment
Provide feedback to product and marketing teams on customer needs, competitive positioning, and market trends
Participate in industry events and maintain awareness of emerging trends in pathology and laboratory automation
Support development of sales materials, case studies, and competitive positioning tools
Cross-functional Collaboration
Work with technical teams to scope pilot programs and proof-of-concept deployments
Coordinate with legal and regulatory teams on contract negotiations and compliance requirements
Partner with customer success to ensure smooth handoffs and successful implementations
Collaborate with marketing on campaign effectiveness and lead quality improvement
Required Qualifications
3+ years of B2B sales experience, preferably in healthcare technology, digital pathology, diagnostics or lab automation
Experience selling to clinical labs and/or CROs is required
Proven track record of meeting or exceeding sales quotas in complex selling environments
Strong understanding of lab workflows (IHC, H&E, QA/QC, scanner integrations)
Solid pipeline management and CRM utilization skills
Experience with consultative selling in long technical cycles
Familiarity with healthcare decision-making processes and regulatory considerations
Ability to understand and articulate complex technical concepts to diverse audiences
Comfortable presenting to technical stakeholders (pathologists, lab directors) and business decision-makers
Strong written and verbal communication skills with attention to detail
Strong listening skills and consultative approach to understanding customer needs
Ability to maintain long-term relationships throughout extended sales cycles
Self-motivated with strong organizational and time management skills
Comfortable with travel (25-35%) for customer meetings and industry conferences
Nice to Have
Bachelor's degree in life sciences, business, or related field
Experience with pilot program management or proof-of-concept sales
Previous experience at early-stage or growth-stage technology companies
Knowledge of pathology staining processes, tissue analysis, or laboratory quality control
Familiarity with AI/ML technology adoption in healthcare settings
Background in pathology, laboratory instruments, LIS/LIMS systems, or imaging devices
Equal Opportunity Statement
Pictor Labs is an equal opportunity employer committed to diversity and inclusion. We celebrate diverse perspectives and are dedicated to creating an inclusive environment where all employees can thrive, regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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