Summary:
As a Media Sales Representative, you\xe2\x80\x99ll create media and marketing programs around our clients\xe2\x80\x99 objectives that leverage the products and services in our portfolio. You will be a part of transforming our sales culture into one that creates strategic marketing partnerships with our clients. There is huge business opportunity in our market with clients we are not currently working with and you will be part of our drive to develop new business. We will marshal all your strengths \xe2\x80\x93 your creativity, your dedication to our mission, your resolve to find the best ways to serve our clients \xe2\x80\x93 and put them flush against a strategy designed to promote growth and sustainability.
What you will do:
Drive revenue through new and existing accounts by leveraging our sales process and go-to- market strategy
Prospect accounts by identifying the right decision-makers and influencers
Engage prospect accounts in meaningful dialogue to discover their marketing objectives and demonstrate your marketing expertise as it pertains to their business
You\xe2\x80\x99ll develop professional relationships within the community and client organizations by attending community, chamber, industry and client functions
Create solutions and programs that leverage our digital and traditional products and services. These programs will align with the client\xe2\x80\x99s objectives; be strategically designed so as to drive the intended results in measurable and attributable manner
Upon closing and launching programs, you\xe2\x80\x99ll take an active interest in ensuring the campaigns are tracking towards the client\xe2\x80\x99s objectives, and optimize those campaigns as needed
Report on campaign results and own them. Upon delivering on what you sold, you\xe2\x80\x99ll be in a position to continue partnering with the client
Partner with marketing and business intelligence teams to understand your account base to identify trends and patterns within specific industries
What you will bring:
Bachelor\xe2\x80\x99s degree in Business (Marketing, Communications, Journalism or Advertising concentration preferred)
Prefer 3+ years equivalent sales experience with demonstrated success in meeting revenue goals
Digital marketing acumen required; Advertising/media industry experience preferred
Ability to excel in a highly competitive environment and adaptability to a rapidly evolving media landscape
Effective relationship-building skills
Self-starter, with excellent analytical, written, oral, communication, written and presentation skills
Ability to multi-task with strong time and project management skills and financial business acumen skills
Working knowledge and experience utilizing a CRM application and Microsoft Office products
Requires a valid driver\xe2\x80\x99s license and reliable transportation, some travel may be necessary
Who we are:
In print and online, The Baltimore Sun reaches nearly 900,000 readers each week in the Baltimore area, making us the region\xe2\x80\x99s most widely read source of news and information. As we continue building our exciting digital future, it\xe2\x80\x99s our mission to serve our community by delivering the truth every day, engaging our readers and driving results for our advertisers.
Tribune Publishing is committed to hiring people with diverse backgrounds, voices and visions. Be yourself. Bring yourself. Because that\xe2\x80\x99s the only way we will deliver on our mission to provide meaningful journalism to the diverse communities we serve. We hold ourselves accountable for fostering inclusion and opportunity across race, gender, age, creed, identity and experience. Join us.
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